The Challenge
We were approached by Estars, when this esports gaming company was considering a revamp of their pilot product. The challenge included low user acquisition and retention rates.
Our task was to discover the underlying causes of those issues and to provide solutions.
Our Solution
A range of issues became apparent upon engagement with the client’s team and review of the product. A number of actions were taken to address those issues.
An extensive research followed by rework of the entire product, game and experience design. We delivered our input in a form of interactive prototypes, UI Kits and specifications. The in house staff was also trained to use the Design System as their core collaboration model in order to avoid project bottlenecks.
As a part of the delivered solution we also designed Game Economy. The solution provided the very detailed specifications to the game mechanics of playing, earning and spending activities, various currencies, digital goods and merchandise, experience levels and more.
Skills Used
Prototyping, UX/CX Design, Product Design, Innovation, UI Design, Storyboarding
The Result
Sadly, the delivery of this new re-designed esports product was put on hold indefinitely due to the Covid-19 pandemic in 2020.
