01 | Process
Research, Competitive Analysis, Illustration, Design, Stakeholder Review
02 | The Challenge
Courtney's Bar in Killarney enjoys a constant influx of customers throughout the year. Following a productive conversation with the management, a decision was made to leverage the steady footfall and explore opportunities for monetization. Branded merchandise, featuring Celtic-inspired designs, captures the essence of the bar and provides customers with memorable mementos. Branded beer mats further showcase Celtic motifs, creating an engaging atmosphere. This strategic design approach strengthens the bar's identity and fosters a sense of connection among patrons.
To effectively implement this strategy, the design of the merchandise played a crucial role. The branded merchandise needed to capture the essence of Courtney's Bar and resonate with its patrons. It was important to create products that customers would be proud to own and associate with their enjoyable experiences at the bar.
03 | The Solution
We proposed 8 (eight) distinctive Celtic-inspired designs, all of which were very welcomed by the Courtney’s Bar team.
The monetization strategy not only provided an additional revenue stream for Courtney's Bar but also contributed to increased brand visibility and recognition. Customers who purchased the Celtic-inspired branded merchandise became walking advertisements, extending the bar's reach beyond its physical location. This created an opportunity for brand exposure and potential customer acquisition.
Overall, through the introduction of branded merchandise and the strategic placement of branded beer mats, Courtney's Bar successfully capitalized on its walk-in traffic, transforming it into a valuable marketing opportunity. By providing customers with memorable merchandise and enhancing brand visibility within the bar, the monetization strategy not only contributed to revenue growth but also strengthened the bar's overall brand presence and customer loyalty.
04 | Skills & Software
Adobe Creative Suite
05 | The Result
The Courtney's Bat of Killarney became our steady customer on year by year basis.
