The Challenge
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
In 2010 Audi was looking for an engaging online campaign promoting their new Audi A1 car model to the Irish consumers. It was essential for the campaign to have features and concepts, which will make the campaign attractive and memorable, and as a result will go viral to help with the sales on this car model nationwide.
Our Solution
We were contracted to deliver Audi and a few other projects by the Dublin agency Cawley Nea / TBWA in early 2010.
Our responsibility was to come up with the unique online concept to promote Audi A1 cars for the Irish consumers.
Due to extensive experience in digital advertising; product, experience and game design we delivered the solution in under a week. The solution included:
- ‘The Chase’ concept
- The game rules including game mechanics, levelling and progression
- The essential storyboard to illustrate players experience throughout key stages of the game
The project was delivered on a very short deadline and was handed over to the Cawley Nea / TBWA in-house team of the designers and producers.
Skills Used
Digital Advertising, Product Design, CX / UX Design, Game Design, Ideation and Concept creation
The Result
Audi - The A1 Chase campaign was a great success nationwide. This campaign brought The Cawley Nea / TBWA team 13 professional awards.
