01 | Process
Research. Concept. Sitemap & Information Architecture. Hi-fidelity UI Design & Illustration. Prototyping. Collaboration with the Stakeholders.
02 | The Challenge
Over-C recently underwent a comprehensive rebranding, which necessitated a complete reevaluation of the company's online image. Consequently, it became imperative to revamp the website to align with the new brand identity.
The primary objective of the website redesign and re-architecture was to assist the sales team in effectively communicating the strengths and capabilities of the Over-C product set.
03 | The Solution
The redesigned website provided a notably enhanced depiction of the features, capabilities, and distinctive offerings of the Over-C product set. Throughout the design process, we engaged in multiple iterations until we reached a consensus on the approach and finalized the site map. This marked the beginning of the primary development phase.
As part of my contribution, we delivered a comprehensive set of interactive prototypes and UI specifications for over 70 web pages, ensuring their responsiveness across various devices. Additionally, we created over 250 illustrations that visually communicated different topics and features.
To facilitate responsive design, the website content was meticulously designed to be modular, allowing for seamless adaptability across different screen sizes and resolutions.
04 | Skills & Software
Miro, Adobe Creative Suite, Trello.
05 | The Result
The website was successfully launched within a few months after finalizing the designs. Both the client and their customers expressed the most positive feedback for this project, showcasing their satisfaction with the outcome.
